Digital Marketing Certification Answer Key 2020

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In the digital marketing trends, everyone wants to be an expert in digital marketing and for the same need recognition from a reputed institute or organization. Having a Digital Marketing Certification shows expertise and get recognition to move ahead.

Are you wondering of answers in a Digital Marketing Certification course?

Google Digital Garage provides certification of various courses. Fundamental of Digital Marketing Certification Course is one of them to show expertise.

Fundamental of Digital Marketing Certification Course has:
1]Total Questions: 40
2] Time limit: No
3] Pass: 32 out of 40
Want to be appear and certify from Google then go Digital Garage

1] What’s the biggest challenge for most businesses when going online?
1] Planning a budget
2] Developing a plan
3] Optimizing a website
4] Defining a customer base

2] How can businesses benefit from using analytics on their website?
1] It will show you where your audience comes from
2] It will list which pages your audience does not like
3] It will show where your customers go after they’ve left your site
4] It will show you why your audience visit your site

3] When you’re building a business website, what purpose does a server have?
1] It manages your website
2] It hosts your website
3] It promotes your website
4] It secures your website

4] When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
1] The consideration phase, when customers start to research potential products to buy
2] The finance stage, when customers think about their budgets
3] The action stage, the moment when customers commit and purchase your product
4] The sharing stage, when customers share images and feedback on your products

5] Which are the first steps you should consider when constructing an online business strategy?
1] Understand the target audience
2] Change your mission statement to match the goals
3] Create goals and identify a USP
4] Define and segment your audiences

6] Fill the blank: ‘Search engines _________ the internet to discover content.’
1] Index
2] Crawl
3] Investigate
4] Rank

7] When using a search engine, what is the name of a word or phrase somebody types to find something online?
1] Search phrase
2] Search term
3] Search query
4] Search word

8] We use them every day, but what is the overall purpose of a search engine?
1] To position websites based on how popular they are
2] To display websites in a random order to increase site traffic
3] To ensure every business gets an equal number of site visits
4] To help the user find the most relevant answer to their query

9] There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
1] The quantity of links is important, not the quality
2] The quality of links is important, not the quantity
3] Links hidden within code on sites improves your SEO performance
4] Links hidden within images on sites improves your SEO performance

10] Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
1] Pay people to link back to your site
2] Write some great content they will find useful
3] Ensure your staff link back to your site
4] Link to them first, regardless of whether they have anything interesting on their site

11] Which of the following is a benefit of Search Engine Marketing (SEM)?
1] Reach out to potential customers actively looking for your product or service
2] Create different types of ad formats to show to potential customers
3] Target people based on their interests and habits
4] SEM is a lot cheaper than any other advertising medium

12] When advertising using Search Engine Marketing (SEM), you only pay…
1] when your ad appears within the search results
2] when a conversion happens on your website
3] when your ad is clicked by someone
4] when someone stays on your website for more than 2 minutes

13] Which search query would trigger an ad based on this keyword: [London portrait photographer]?
1] Portrait photographer London
2] London photographer
3] London portrait photographer
4] Photographers in London

14] If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
1] Website’s homepage
2] Order confirmation page
3] Order form page
4] Contact us page

15] When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
1] Your social media links
2] An interactive map
3] Your physical location details
4] Business registration number

16] Why is it important to reach customers on their mobiles when advertising locally?
1] People use their phones while they are on the go
2] Ads are smaller in mobile devices and therefore cheaper
3] People prefer to receive adverts on their mobile
4] Everyone has a mobile phone

17] Why is social media a great tool for your business to build trust and engagement with your audience?
1] You can share offers and discounts exclusively to your following
2] You can share blogs from other businesses to cover more than what you do
3] You can share honest reviews about your product or service
4] You can connect with customers at any time of the day

18] When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
1] Compare follower numbers across platforms
2] Use online analytics tools to measure engagement
3] See what competitor businesses are using
4] Ask friends and family which platforms they use

19] Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
1] Apps allow you to send push notifications
2] Apps are easy to access on the app store
3] Apps generally work on more mobile devices
4] Apps allow you to collate more data on your customers

20] When looking to advertise your business to mobile users, social media advertising can be really effective because…
1] It allows you to target people who have ad blockers enabled
2] It can be seen by people who aren’t logged into their accounts
3] It allows you to target people based on their likes and interests
4] It doesn’t cost too much to spread your ads far

21] Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
1] Answer The Public
2] Google Ads Editor
3] Facebook business manager
4] SEM Rush

22] Which of the following factors can impact the open rate of your email campaigns?
1] The amount of links contained in the email
2] The number of images in your email
3] The opportunity for customers to opt-out
4] The subject line of the email

23] Which of the following is a benefit of search advertising over display advertising?
1] Search ads are more likely to be clicked on
2] Search advertising is cheaper than display advertising
3] Search advertising allows ads to be created in multiple formats
4] Search advertising is shown to customers who are searching for your specific terms

24] When planning your display advertising, what does the word ‘placement’ mean?
1] The exact location of your ad on a particular page of a website
2] The size and position of your ad
3] The exact location of your ad on search engine results pages
4] The position of text within your ad

25] Why is it important that you set goals when planning your display ad campaigns?
1] To help determine the best way to collate customer data
2] To help determine the performance and allow for optimisation
3] To help determine where your budget will be spent
4] To help determine the performance of your competition

26] Which of the following is a key strategy for distributing your video content?
1] Share videos across all of your digital marketing tools
2] Pick one primary place to share your video content
3] Trust word-of-mouth to drive traffic to your videos
4] Send out a postcard to relevant mailing lists

27] If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
1] Change the colours to be more eye-catching
2] Change how much your branding is shown in the video
3] Update the description to tell people more about the video
4] Delete the video and try again with edited content

28] In the world of analytics, the time the user spent on your site is considered which type of data?
1] Conversion
2] Clocking
3] Metric
4] Dimension

29] In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
1] Conversion
2] Dimension
3] Access
4] Metric

30] When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
1] Bid higher within your SEM advertising account
2] Find insights that can help you identify where to make improvements
3] Build better social media profiles
4] Run advertising in other countries around the world

31] Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
1] Organic keywords
2] Social media ads
3] Paid keywords
4] Directories

32] When creating a presentation based on lots of data, what principle should you bear in mind?
1] Show all the information available, to give your audience as much context as possible
2] Tailor your approach to your audience in order to tell a better story
3] Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
4] Present all information in the same way because everyone interprets things similarly

33] Why should you avoid focusing on collecting as much data as possible?
1] Vast quantities of data will take a long time to process
2] Large amounts of data are harder to store online
3] The right information, at the right time, is more valuable
4] Spreadsheets have a limit on the amount of information they can store

34] When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
1] Use images direct from the internet to ensure accurate file size
2] Use images direct from the original manufacturer
3] Ensure images are of a high quality
4] Use detailed descriptions instead of images to help search engines

35] Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
1] Stock control
2] Integrated invoicing
3] The ability to track shipping
4] Automated complaints process system

36] Analytics can help optimise your website for which of the following?
1] For different devices, navigation and search
2] For different devices and social media profiles
3] For email templates and social media profiles
4] For navigation, search and video campaigns

37] If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
1] SEM advertising
2] Social advertising
3] Retargeting
4] Email campaigns

38] Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
1] Use online tools to help you understand where there’s a strong demand for your products
2] Move the whole business to that country
3] Replicate your current business in as many countries as possible
4] Buy new domains for the country

39] If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
1] Translated by an automated tool only
2] Translated but also locally adapted for the audience
3] Translated into the native language
4] Left the same, and not translated

40] Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
1] Accessible/supply chain/legal
2] Affordable/supply chain/language
3] Exciting/customers needs/currency
4] Affordable/customer needs/legal

41] Most Web Analytics Tools Can Tell You What Information About The User?
1] Their contact details, their behaviour and their operating system
2] Their location, type of device they’re using and pages visited
3] Their location, type of device they’re using and contact details
4] Their interests, when they delete their browser cookies and their location

42] What Would Be Beneficial To Include On A Product Description Page?
1] Previous versions of the product
2] Links to other suppliers
3] Reviews of the product
4] Price comparisons

43] Which Of The Following Is Primarily Meant To Target New Customers Online?
1] Email marketing
2] Print advertising
3] Retargeting advertising
4] Search advertising

44] What Should A Business Do First, When Considering Going Into A New Market?
1] Hire an agency to translate its website into the local language
2] Open a new office in the capital city
3] Determine its ability to deliver products and review all tax and legal information
4] Invest in major ad campaigns to raise brand awareness

45] As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______.
1] An agency, professional crew and equipment
2] Creativity, lots of experience and a large budget
3] Creativity, planning and any budget
4] Creativity, planning and high-quality equipment

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